How Many of These 10 LinkedIn Mistakes is Your Company Making?
Wayne Breitbarth, Andersen
Alumnus and CEO-Power Formula LLC (Author of “The
Power Formula for LinkedIn Success: Kick-Start Your Business, Brand and Job Search’)
One plus one equals two, right?
Well, not in the LinkedIn world.
For the most part, LinkedIn members
have been using the site to pursue their individual goals and objectives.
It’s now time for the company to
gather up the troops and bring all these individuals together—with their
connections and their voices—and put forth a consistent company message. There
is immense exponential value when the employees and company work together.
To help business leaders corral this potential value, I have written an eBook titled: 10 LinkedIn Mistakes Companies Make—and How to Fix Them Before They Damage
Your Company's Reputation.
In this 15-page eBook, I address common mistakes, provide solutions, and give tips for using LinkedIn to grow revenues,
find new employees and suppliers, and maintain a consistent brand in
the ever-changing online world.
Download your copy of my eBook here.
How many of these mistakes are you
and your company making?
1. Unprofessional or poor
quality employee profile photos—or, worse yet, no photo at all
2. Sharing incorrect or
inconsistent information about the company
3. Poor participation—all
company employees are not on LinkedIn
4. Failing to keyword
optimize employee profiles and company page
5. Sharing poor status
updates—or failing to use this powerful tool
6. Not using LinkedIn to
search for customers, employees, suppliers, strategic partners, etc.
7. Failing to monitor
employees' profiles and activity as well as what's being said about the company
8. Not joining or
participating in LinkedIn groups—particularly significant industry groups and
customers' industry groups
9. Underutilizing the features
and tools available on the company page—or not even having a company page
10. Having a woefully inadequate corporate social media policy—or none at all